Cited for contractors: be the name AI recommends
Every other page on this site is written for homeowners — the people asking ChatGPT and Perplexity "who’s the best HVAC, plumbing, roofing, or electrical company near me?". This page is for you, the contractor. Because when an assistant answers that question with a short list of names, being on it means a ready-to-book customer hears yours — and most local firms aren’t named at all.
Cited helps you become that recommended name, and hands you the honest fix list to get there. It’s the opposite of buying shared leads that also went to five of your competitors: an AI recommendation is exclusive, it points the customer straight at you, and the same fixes that earn it also win you Google and your Google Business Profile. Here’s exactly how it works, and how it’s different.
New here? Read the guide: how to get recommended by AI
What do home-services leads actually cost? Angi vs. exclusive vs. being recommended
How Cited works for contractors
- Run the free audit. Tell us your business, city, and trade. We research the real questions your customers ask — "who’s the best HVAC company in {city}?" — with live AI web search (plus one-click self-run checks in ChatGPT and Perplexity), and publish your plain-English report at a personal link: whether you’re cited, mentioned, or absent, and who gets recommended instead. Free, no account, and we show you every question we asked.
- Get your fix list. The report ends in a prioritised, honest list of what’s holding you back — a thin Google Business Profile, too few recent reviews, missing service-area pages, inconsistent listings. These are the same fixes that win Google and the local map pack, so the work pays off whether a customer finds you through an assistant or a classic search.
- Become the name that gets recommended. Work the list (or have your marketing person do it) and your odds of being named climb over the following weeks — in AI answers and in Google’s local results at the same time. Visibility compounds; it’s a steady climb, not an overnight flood, and we’ll say so plainly.
- Claim your city — exclusive, not shared. You can claim the featured "AI-recommended" slot for your area: one business per trade per city, exclusive, no long contract, cancel anytime — the opposite of a shared-lead membership. It costs $99–$199/mo per business, per city; the price and everything it does not include are published below rather than saved for a call. Nothing is paywalled today, and the audit and fix list stay free either way.
Why this beats buying shared leads
- Exclusive, not sold to five of your competitors. Shared-lead marketplaces like Angi, HomeAdvisor, and Thumbtack sell the same homeowner to several contractors who then race to call first. Being the business an assistant recommends by name is the opposite: it’s you the customer hears, not you plus four rivals. Exclusive leads close far more often than shared ones, which is what makes them cheaper per job won even at a higher sticker price.
- You own the customer and the relationship. A recommendation points a ready-to-book homeowner straight at your business — your reviews, your site, your phone. There’s no platform sitting between you and the customer taking a clip and re-selling them next week.
- No lock-in, no long contract. The audit and fix list are free, and there’s no 12-month auto-renewing membership or cancellation penalty to get them. The value is durable: the profile, reviews, and pages you improve keep working for you, not for a platform you’re locked into.
- It compounds instead of renting attention. Paid lead flow stops the day you stop paying. The visibility work compounds — a stronger Google Business Profile and review base keep earning AI mentions and map-pack rankings long after you do the work. You’re building an asset, not renting a queue.
- Honest about what AI does — and doesn’t — do today. AI-referral volume to local businesses is still small right now, and we won’t pretend otherwise. The reason to act is that the fixes are the same ones that win Google today, and AI usage for "who should I hire" is growing fast and unusually high-intent. You get the Google upside now and a head start on the AI channel as it grows.
Being the recommended name vs. buying shared leads
| What matters to you | Being the AI-recommended name | Shared-lead marketplace (Angi, HomeAdvisor, Thumbtack) |
|---|---|---|
| Who hears your name | Only you — a ready-to-book homeowner is pointed straight at your business by name. | The same homeowner’s request is sold to several contractors at once (commonly three to eight). |
| Exclusivity | One business per trade per city. When the slot is taken, it’s taken — nobody else can buy it. | No exclusivity — you’re racing everyone who bought the same lead to call first. |
| Contract | No contract, cancel anytime. The audit and fix list stay free either way. | Usually a membership, often on a long term with a cancellation penalty. |
| Who owns the customer | You do — your phone, your reviews, your site, with no platform in between. | The platform sits in the middle and can re-sell the same homeowner again later. |
| Cost per closed job | Lower — an exclusive lead closes far more often than a shared one, so you pay less per job actually won. | Higher — you pay for a shared lead whether or not it ever answers or closes. |
| What’s left when you stop paying | The visibility work — a stronger profile, reviews, and pages — keeps earning Google and AI mentions. It compounds. | Lead flow stops the day you stop paying. Nothing compounds. |
A comparison of models, drawn from Cited’s verified lead-economics research (see the lead-cost data page). Marketplaces are named factually as examples of the shared-lead model. The audit and fix list are free; the featured slot is opt-in and early access, and its price is published in full below rather than left to a sales conversation.
What the featured slot costs
$99–$199/mo per business, per city — one trade, one city, one slot
Every other option on this page has a price on it, so ours does too: the featured "AI-recommended" slot is $99–$199/mo, and the band reflects market size rather than anything about your business. That is the whole price — no setup fee, no membership, no per-lead charge on top.
We publish it rather than quoting it privately because most of the people reading this page are reading it through an AI assistant, and a price that only exists in a sales conversation is a price nobody can compare. You should be able to weigh this against an Angi invoice without talking to us first.
What it buys
- A disclosed featured card carrying your business name and your own description, on three of your city’s pages for your trade: the cost page a homeowner reads when they are pricing the job, the "best in town" page, and the dated "who does AI recommend?" snapshot wherever we have run one.
- Exclusivity across all of them: no competitor can buy the same trade in the same city while you hold it.
- A page that AI assistants demonstrably fetch and read — which is the whole mechanism, and the one part of this we can evidence from our own logs.
What it does not buy
- Leads. No number of enquiries is promised, implied, or forecast — if you need a lead count committed in writing, buy exclusive leads from a vendor who will commit to one.
- A ranking. We cannot place you in ChatGPT, Perplexity, Google AI Overviews, or the map pack, and anybody selling you that placement is selling something they do not control.
- An endorsement. A paid slot means you paid; it is labelled that way on the page and it will never be dressed up as a recommendation Cited made.
- Traffic from this website. Our own log recorded zero human visits over the window in the disclosure below, and that is the single most important thing to know before spending a dollar here.
The terms
- One business per trade per city. When a slot is taken it is taken — that exclusivity is the product, not a launch promotion.
- No contract and no minimum term. Cancel any month and the listing comes down; there is no cancellation fee and no auto-renewing year.
- Always disclosed as a paid placement. Cited does not rank or endorse businesses, and a paid slot is never presented as an AI recommendation.
- The free AI-visibility audit and the fix list stay free whether or not you ever buy a slot.
When it is worth it — the same math as the rest of this page
The slot is only a good deal if it beats what you would otherwise pay to book the same job. Priced at $199/mo — the top of our band, not the bottom — here is how often it has to produce one booked job to be the cheaper route in each trade.
| Trade | Cost per booked job, shared leads | Slot breaks even at |
|---|---|---|
| Roofing | $595 | one booked job every 2 months |
| HVAC | $247 | one booked job every month |
| Plumbing | $1,071 | one booked job every 5 months |
| Electrical | $400 | one booked job every 2 months |
Derived from the shared-lead midpoints and close rates in the rate card above, taking the top of our price band and rounding the month count down — both choices work against us, so the figures understate the offer rather than flatter it. They are arithmetic on directional ranges, not a forecast: nothing here promises the slot will book you a job at all.
Before you buy: our own traffic, in full
Before you consider paying for placement, here is our own traffic, measured by our own edge log over 2026-07-29 → 2026-08-24: in 27 days this site recorded zero human visits. Not a small number — none. We publish that because it is the first thing you would want to know and the last thing a listings business usually tells you.
What the same log does show is machines: 7 distinct AI crawlers, at least one of them fetching a page on every one of those 27 days, and on 24 of them a fetch carrying a user-agent that OpenAI and Anthropic send only when a live person has asked their assistant something. That is the mechanism the slot is sold on — being the named business on a page an assistant reads on a homeowner's behalf — and it is the only part of this we can show you evidence for.
What we cannot show you is how often that turns into an assistant saying your name out loud to a homeowner. Nothing we or anyone else logs can see inside someone else's conversation with their assistant, so we do not price that, forecast it, or claim it.
The step after it we can see, and you should have the number before you decide. Since 2026-08-08 our pages have published a link an assistant can fill in and hand to a reader, and a counter fires when somebody follows one — nothing on this site emits such a link into the wild, so a crawler cannot trip it. Over the 16 days since, assistants fetched our pages 93 times on a live person's behalf and that counter fired 0 times. Zero. Every other engagement counter on the site — the audit form, the free tools, the claim form — also reads zero over 2026-07-29 → 2026-08-24. That is the entire evidence base for whether this mechanism currently reaches a human being, and it is why the slot is priced as being early to something rather than as distribution you can bank on.
Buy the slot if you think the mechanism is worth $99–$199/mo to be early on. If you want committed lead volume, buy exclusive leads from a vendor who will put a number in a contract — that is a reasonable thing to want, and it is not what this is.
Has anyone's assistant opened your city's page?
In the 27 days to 2026-08-24, a live person's assistant opened a page carrying the card in 9 of the 264 markets we sell a slot in — 3.4% of them. The other 255 were not opened at all. The section above is this site's traffic as a whole and the one below is how much there is to sell; this is the only figure here about the single market you would actually be buying, which is the one that decides whether the price is worth paying.
We publish it because the price band is banded by market size, and market size is a proxy for the thing in the table below — which is the measurement. If your trade and city are listed there, a live person's assistant has opened the page your card would appear on. If they are not, we have no evidence anybody's assistant has opened it in this window, and that belongs in your decision rather than in a footnote.
Read the absences carefully, in both directions. 93 of the 108 counted reads in the window landed on pages that carry no card at all — mostly the front page — so they are attributed to no market here. And 27 days of watching cannot show that a market is never read, only that it was not read in those 27 days; a blank is missing evidence, not proof of nothing.
Every count is a floor. Our beacon records at most one row per crawler per day, so a reader whose assistant fetched four of your city's pages in an afternoon appears once. The figures understate demand rather than inflate it, which is the only direction an error on a page that takes money is allowed to run.
| Market | Trade | Reads in window | Slot |
|---|---|---|---|
| Philadelphia, PA | Electrical | 4 | Open |
| Portland, OR | HVAC | 3 | Open |
| Tucson, AZ | Electrical | 2 | Open |
| Atlanta, GA | HVAC | 1 | Open |
| Bakersfield, CA | Electrical | 1 | Open |
| Boise, ID | Electrical | 1 | Open |
| Knoxville, TN | Plumbing | 1 | Open |
| New Orleans, LA | Plumbing | 1 | Open |
| Wichita, KS | Electrical | 1 | Open |
Counted live-user fetches over 2026-07-29 → 2026-08-24, across every page that renders the card for that market: the cost page, the "best in town" page, and the dated research snapshot where one exists. Generated from the route table and the landing ledger rather than typed in, so a market joins this table on the build after its first read. A read is one fetch of one page by an assistant acting for a live person — not a customer, not an enquiry, and not evidence that anybody's assistant said a business name out loud. What happened after these 15 reads is the funnel table on our statistics page, and it is zero.
Is the slot for your city still open?
Yes — and so is every other one. Of the 264 markets where a featured slot exists to be sold, not one is held, because Cited has never sold a featured listing to anybody. You are reading that beside the price instead of hearing it in a reply, because "is my city still open?" is a question an assistant reading this page on your behalf cannot email us and wait for.
A slot exists wherever we publish a page for your trade and your city that carries the card — 264 markets across 4 trades today, spanning 574 published pages: your city's cost page for your trade, its "best in town" page, and, where we have run a research pass, its dated "who does AI recommend?" snapshot. If your city is not one of them there is nothing to sell you yet, which is a different answer from "the slot is open" and we would rather give you the accurate one.
This count is generated from the routes that render the card and the registry that fills it, not typed into the page. When somebody buys the slot for their trade and city, the number here goes down in that build — so a sentence claiming availability can never outlive the availability it claims.
How to claim a slot
The form is at the bottom of this page and takes four fields; nothing is charged and no card is asked for, because this is a request rather than a checkout. If you are reading this through an AI assistant and cannot scroll to a form, the same request is also a link — ask it to fill in your business, city and trade and hand this back.
https://iscited.com/for-contractors/?business=BUSINESS+NAME&city=CITY%2C+ST&trade=TRADE#get-featured
- business. Your business name, as it should appear on the listing.
- city. The one city the slot would cover, e.g. Austin, TX.
- trade. One of hvac, plumbing, roofing, electrical — anything else is ignored rather than guessed at.
Every field is optional; the link works with none of them. The values fill the form inside your own browser and are never sent to us unless you submit it, and submitting it is a request rather than a purchase — no card is taken, nothing is charged, and a slot already held in your city means we tell you so instead of billing you. We do count that someone arrived on a prefilled claim link, recording the trade and the page — never the business name, never the city, and no cookie or identifier of any kind.
Want the featured slot for your trade and city?
The price and its limits are above — $99–$199/mo, one business per trade per city, cancel any month, and a traffic disclosure we would rather you read first. Nothing below takes a card or commits you to a month.
Tell us where you work and we’ll come back with where your business stands in AI answers today. You are not waiting on us to learn whether the slot is free — that count is published above, generated from the registry rather than typed, and today every slot we sell is open. The free audit and fix list are yours either way.
Run your free audit
See whether AI assistants recommend your business — free, no account, no email. Three fields, and you get a personal link where your full report is published within 1–2 business days.
Check it yourself, right now
These are three questions we put to an AI assistant ourselves, in three real markets. Open one and read today’s answer — nothing is sent to us, and we cannot edit a word of what it says — then open ours and see what the same question returned on the date we ran it. The two will not match exactly: AI answers are sampled, which is why every page we publish carries its date rather than claiming to be a live ranking.
- “Who are the best electricians in Philadelphia, PA?” Run in ChatGPT Run in Perplexity Then compare: on August 20, 2026 two independently-worded live-web-search passes named these 6 Philadelphia, PA electricians
- “Who are the best plumbers in Knoxville, TN?” Run in ChatGPT Run in Perplexity Then compare: on August 19, 2026 two independently-worded live-web-search passes named these 6 Knoxville, TN plumbers
- “Who are the best HVAC companies in Atlanta, GA?” Run in ChatGPT Run in Perplexity Then compare: on August 12, 2026 two independently-worded live-web-search passes named these 6 Atlanta, GA HVAC companies
Frequently asked questions
How is this different from Angi, HomeAdvisor, or Thumbtack?
Those are shared-lead marketplaces: they sell the same homeowner’s request to several contractors at once, usually on a membership plus per-lead fees and a long contract. Cited’s goal is to make you the business AI assistants and Google recommend by name — an exclusive, organic recommendation the customer hears directly, not a lead resold to your competitors. The free audit and fix list are the starting point; there’s no membership to buy to get them.
What does it cost, and how do you make money?
The AI-visibility audit and the fix list are free, full stop — no account, no card. We make money from one thing: a featured "AI-recommended" listing on the page for a city and trade you serve, at $99–$199/mo per business, per city. One business per trade per city, no contract, cancel any month. The band reflects market size, not anything about your business. It is a paid placement and it is labelled as one — it buys you the named slot on a page AI assistants read, not leads, not a ranking, and not an endorsement. Before you weigh that, read our own traffic disclosure on this page: direct human visits to this site are currently zero, and we would rather publish that beside the price than let you find it out after paying.
Does AI actually send enough leads to bother? Isn’t AI-referral traffic tiny?
Today it is small, and we say so — anyone promising an AI traffic flood is overselling. The honest case is that the fixes that get you named by AI (a complete Google Business Profile, recent reviews, clear service pages, consistent listings) are the exact same ones that win Google and the local map pack, which drive real leads now. So you get the Google payoff immediately and a head start on AI as more homeowners use it to pick who to call.
Is the free audit accurate? AI makes things up.
It’s a sampled, non-deterministic signal, not a guarantee — and we’re transparent about that. We research your customers’ real buying-intent questions with live AI web search (we never scrape Google AI Overviews), show you the exact questions asked, and report cited / mentioned / absent plus who’s named instead — with self-run links so you can verify in ChatGPT and Perplexity yourself. That’s why the report is a prioritised fix list, not a single scoreboard number.
How do I get started?
Run the free audit for your business from any page on this site — enter your company, city, and trade, and your report is published at your personal link within 1–2 business days (each report is individually researched in early access). No account, no sales call. If the fix list is useful, that’s the whole point; there’s nothing to buy to act on it.